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Well my basic theory is this:

Big social media is already showing it's ugly face, like any centralized monopoly or oligopoly would do. So smaller project that don't have this, will have a huge advantage in the following years. Steemit is one, there are others like Synereo, and more. But I bet they will all get a piece of the pie, while the big ones will lose audience.

People dont like censorship, so I expect a lot of users, I hope the infrastructure can handle.

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