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Mmmm very interesting indeed!! They already ranking below steem so they cant really do more harm. Only good in stating that that they are legit sources! So it might just work that preferential treatment will be given in the serps to the app you most favour!

Will be very interesting. If third-party apps are smart they would invest in a documentation and content strat to start promoting their apps. Now they actually going to have to do some seo themselves as serp competition will begin!! Very interesting to see who will dominate the rankings!!

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