Good luck man! There is definately room for steem or a steem type platform to expand with sites like Medium offering very little in terms of rewards for all the traffic authors are brinigng them via organic traffic and then with wordpress there are plenty of bloggers like myself who try to monetize our traffic the best we can and im lucky i understand ad tech but for the normall blogger who is just going to run an adsense plugin its not going to be as rewarding as it should be just for their content efforts