Well. To your final point first: You could up the entry point to 60 and I could be the Godfather :)

You will have to trust me for a while (20 years, 7 weeks) your perspective will probably change again.

We've seen a really good example about 'how not to', but I don't believe it's fatal. I actually still believe that a useable storefront can come out of this. That to me is the real deal.