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RE: Steem 2.0 is coming like a big wave and if you can read this you're gonna catch it.
The thing is, everybody knows BTC. Well, just about everybody. Its THE original crypto currency, the first one. While Steem is only one of many, swimming in the pond of alt coins.
Money has always a lot to do with faith and trust. People want to know that their investment has a future, before they go in. This kind of trust is difficult to earn.