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Account creation is a significant degree of friction. On Ethereum or Stellar, both of which use account-based ledgers, you create an account just by transferring to it. Every wallet can do this with no friction whatsoever. (Stellar does have a 20 XLM minimum deposit for each active account similar to Steem, but there is no need to have an account to create an account or go through an intermediary).

Excuse me for asking, but... how?

There is info on this in the FAQ.
AnonSteem, SteemCreate, SteemConnect.

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