SMT: Smart Media Tokens Use Case - Vango.com
The following blog represents a short sales pitch of Smart Media Tokens to Vango.com
Vango is a Scottish manufacturer of camping equipment. It was founded in 1966 and the company's best known product, the Vango Force Ten tent, is notably durable and famous for being bright orange. The Vango website contains a collection of blogs with almost no subscriber interaction in the comments.
With the inception of Smart Media Tokens (SMT), companies like Vango now have the opportunity to monetize their online content and community with ease, thus providing economic incentives to drive subscriptions, which will in turn increase customer loyalty and sales.
Are you ready to become the global leader in outdoor equipment?
Monetize online content and community, based on battle-tested blockchain technology
Use 'VangoToken' at Vango.com, a Smart Media Token (SMT) to:
- Drive sales
- Increase loyalty
- Promote communities
The Problem
A highly competitive market with numerous global brands
Source (Edited)Low customer loyalty
Lack of engagement on blogs
(Edited from source: vango.com)
10,341 Visitors to the 6 blogs listed above in which no comments have been made
(Edited from source: vango.com)
Vango 50th birthday blog detailing competitions and prizes - 5928 Views, 0 comments
The solution
A Smart Media Token 'VangoToken' using 'proof of brain' rewards algorithm
(Edited - originally sourced from sourced from vango.com and smt.steem.io)
Proof-of-Brain is a type of tokens rewards algorithm that encourages people to create and curate content.
It enables tokens to be distributed by "up-vote" and "like"-based algorithms and can be integrated with websites to align incentives between application owners and community members to spur growth. Source
Advantages
Create mutually beneficial community based economic incentives to drive subscriptions to Vango.com
Accelerate revenue potential via increased customer loyalty and return custom
Build community interactions by paying subscribers to interact
Increase market share against top brands
Focus on your community and content - no need to be a crypto expert
(Edited - originally sourced from sourced from vango.com and smt.steem.io)
Example / Use case
Quickly launch an SMT on your site their site by offering a Steem-based comments widget that integrates into existing blogs
Take a percentage of the tokens (called “Shared Rewards”) and distribute the rest to the commentators on the site.
(Edited - originally sourced from sourced from vango.com and smt.steem.io)
Tokenize your content with 'VangoToken' and become a leading brand with loyal customers who are rewarded in turn.
Any questions?
(Edited - originally sourced from sourced from vango.com and smt.steem.io)
Thanks for reading today, your feedback is always welcome (and generally up-voted!)
Asher @abh12345
Hello Asher!
Thanks for a nice effort to propose a use case that business leaders can consider. In case you wanted some readers to pretend that they are executives at Vango, I have done so starting at “Are you ready to become …”. Here are some suggestions.
Alternatively, you could argue that by stimulating comments and discussion on blogs via the tokens, they would grow their market.
Cheers!
P.S. I tried up-voting you but find my SteamPower at 26%, despite the fact that I last up-voted someone several days ago! Sorry.
What a stonking comment @lestatisticien - thank you very much!
As you may have guessed, a marketing pitch is not my field of expertise, and so your comments with regards to jargon and statistics etc are very valid.
The main goal here is to increase awareness of the potential uses of SMTs to the Steemit community, and I hope I've done that at least.
If I were to repeat this blog again, I would certainly take your points into concideration - thank you again for your excellent response!
You are welcome, and I think teams of people should be working on spelling out realistic use cases. yours looks like a good case indeed. Please see my remarks about use case development proposals here: https://steemit.com/smt/@lestatisticien/synopsis-of-steemit-community-members-views-on-issues-to-address-in-roll-out-of-smts#@alexmavor/re-lestatisticien-synopsis-of-steemit-community-members-views-on-issues-to-address-in-roll-out-of-smts-20171010t195321010z .
I've already looked :D But have been roped into helping my girl produce her blog so had no time to comment, yet :)
This!!!! Thankyou =) This whole SMT business seems glaringly not quite there to me. We need to be thinking about realistic use cases!! Donkeypong's now famous post seems pretty naive to me.
Hello and thanks or your input! I feel that coming up with helpful use-cases involving large pre-existing communities of common interest around X, and an SMT project that can be kick-started quickly, is going to be crucial. Why? In my opinion, the critical mass of active coin usage and trading (esp. to get strong external-to-community demand for a coin -- people willing to use fiat money to acquire the coin) may require strong network support, and if you need to build that support from scratch when you start your SMT project you are likely to have many months go by before you get up to that critical mass.
This is awesome, and Its a solid vass of How SMT can come to transform the communication a company will have with its customers. This kind of relationship is key to stand out today and definitely gives an advantage . Awesome post ! - resteemed
It will make the old form of communication between a company and its customers look like the stone ages.
Could SMT's truly be a revolutionary force in business/customer communication?
If so, hang on for the ride...it will be amazing.
Thank you Dan!
Had something like this in mind since about 10 minutes before I saw @donkeypong's post which was released very shortly after the initial SMT post from @ned ! So i've been sulking and re-thinking it a bit and it's taken a few hours to produce, but i'm fairly happy with it.
Thank you, and awesomeness for the RS! :D
An amazing post and the first that I saw that showed how SMT's will work in the action.
One think I noticed is that this program is funded with Steem...hence making the core token in higher demand. I can only imagine what a larger outfit like a mainstream publisher would require in terms of steem.
This is one of many proposals that I am sure will take place over the next few months. It only takes a success story or two for the new model to gain a lot of publicity.
Sensational...I am so optimistic about Steem.
Great idea and we'll put together proposal. Are you in an industry where you are used to drafting proposals? Because this was very well done! Also, this proposal could be used as a template for any company that has existing content on the site with minimal engagement. Nice job man!
Cheers dude!
Marketing isn't my trade, I generally draft functional specs and user guides so this is new to me.
I'm glad you think it would work as a base template, I think I'll do another use case next week 😬
Thanks!
awesome work the potential here is amazing
Thank you very much @tattoodjay!
Your welcome
YOur welcome
Really looking forward to this being implemented! There are other tokens trying to do the same thing, but with Steemit, there is already a working blockchain, customers, no transaction fees, established miners, etc.
Yes indeed, the words @ned used were 'battle-tested'
2018 is going to be a great year for Steem blockchain!
Thanks for your comments!
A very well analogy of how SMTs really work.
I actually thought the Proof of brain algorithm was a joke when a friend shared it with me(I had not read about the SMT then). It's a good one.
It does sound strange, but i'm getting used to it now!
Thanks for you comments and vote :D
Yours is a very good idea man! Actually I am still grasping things on the wbsites level for SMT; you gave me the ideas hehe.
Im now your follower.........
Oooopssss sorry man Im already your follower haha!
Thanks man! Following you also.
Looking forward to seeing your ideas in action!
busy.org test
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