Hello Asher!

Thanks for a nice effort to propose a use case that business leaders can consider. In case you wanted some readers to pretend that they are executives at Vango, I have done so starting at “Are you ready to become …”. Here are some suggestions.

1. As a Vango exec., the following would be ‘Greek’ to me: “Monetize online content and community, based on battle-tested blockchain technology”. There is far too much jargon here.
2. As a separate point, we need to ask whether issuing tokens to people in exchange for their contributions achieves monetization. I believe that most people would interpret “monetization” with the idea that the coin can be converted into fiat money that they can use to buy bread. If that convertibility is not assured, I would think of using some other word than “monetize”.
3. Do you have data to back up the apparent claim of low customer loyalty? If you do not, please be careful about putting this in front of your potential client.
4. Suppose the client believes that he or she does not need engagement on blogs? In case the answer is problematic for you, consider finding out the cost of producing the blogs. If the cost is substantial for the company, then you might suggest to the company that a cost reduction would be achieved by offering tokens to blog contributors.
   Alternatively, you could argue that by stimulating comments and discussion on blogs via the tokens, they would grow their market.
5. “Prrof-of-Brain” seems to have been a creation of a co-author of the White Paper, and the phrase has serious problems for the purposes of public communications, in my opinion; but I won't follow-up this remark here. Your Vango exec. will scratch her/his head 10 times on reading that phrase. The same applies to the phrase “rewards algorithm”, “up-vote”, etc.
6. In preparing marketing literature to this kind of client, I would avoid suggesting that they are paying subscribers unless you're quite sure that the token is convertible to fiat money. I know I have already made this point; but I believe that marketers who are using concepts like monetize and paying without dealing with the issue of the bridge between the token and fiat money quickly get into promising more than they can deliver, which can produce quite unfortunate results at the end of the day.
7. In the position of this kind of company, if they manufacture the tokens what's the point in taking a percentage?
   Cheers!
   P.S. I tried up-voting you but find my SteamPower at 26%, despite the fact that I last up-voted someone several days ago! Sorry.