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RE: Whats this follow button!?
Thats great! Now to redirect that to your profile, you need to add the html tag
<a href="http://steemit.com/@username"><img src="url of image here" /></a>
Then it should work properly.
Are there any advantages to doing this via html as oppose to just linking the image to your Steemit profile?
I would assume you are referring to the editor when you say "just linking the image". Using the editor is easier than html tags especially when you have not done html scripting before. But the effect is all the same.