Starting: How to start turning your passion into a business.

Half the battle is starting. Some battles the Start consumes 90% of the total effort needed. Sky Diving. Puling the cord takes almost no effort in comparison to succumbing to gravity. And yet it actually requires more physical force to pull the cord than it does to step off the plane. No one struggles to pull the cord. Most struggle to step off. Some struggle so much at this they can barely even board the plane.

That is how hard starting can be. Starting means there is No inertia to assist you. There is no "going with the flow," because you have yet to create such a flow if you are considering starting. There is no audience asking for more content. There is no proven model which guarantees success for you because you have never done this before. Whatever "this" is, you have yet to start it and therefore no outcome is promised. All that is promised is that if you start, there will be an outcome. No one knows if this outcome will be good, bad, overwhelming, underwhelming, or catastrophic.

This is why starting is so difficult. We don't know what will happen if we step off the flight deck. Conversely, we know for sure we have a higher chance of surviving if we pull the cord. Stepping off strays away from safety. Pulling the cord aims to achieve safety. To step off is to start, to pull the cord is to finish.

But anything actually worth starting is going to draw you away from safety and comfort. Starting a new relationship increases vulnerability. Starting a new conversation with the difficult client opens the door for rejection and time-consuming hassle. Starting a business or an investment sacrifices your current financial security.

Not everything should be started. I would never claim nor argue this. So, what should I start? Great question. Start whatever you: A. feel passionate about, B. desire to learn more about, C. will allow you to teach (provide to) others who are eager to learn (obtain), and/or D. makes a worthwhile impact on the receiving audience. Isn’t that interesting… it is unlikely to think of something which meets one, but not all of these criteria. Precisely. That (the idea which just came to mind) is precisely what you should start. The idea you have pondered in the past. The idea you always dismissed when your survival instincts reminded you how far away this idea’s starting point is from comfort and security.

You may still be wondering why you should start? Maybe you have known the what, but believe there is no reason why you should start. It is likely you chalked this up to a zero-reasons-why-I-should-do-this idea because you did not see the financial likelihood of anyone paying you enough for this to work out financially… and therefore it is a “bad idea”. Additionally, the chance of failure is too great. If your idea meets criteria C. and/or D. from the above paragraph, this excuse to not start is incredibly invalid. Beyond invalid, it might even be a lie. “How could it be a lie? I haven’t told a single person about this idea.” Wrong. You told yourself, and that was the first and last person you could, but should not have, lied to about this wonderful idea. The probability of failure when starting anything worth doing will almost always be greater than 50%. This is a moot point at best. If you start, you will likely fail; if you never start, you are guaranteed to never succeed. If it would make sense for me to buy this product, service, or even just the idea from you for $5, it is worth starting.

“I know what to start, and I know why I should start, but I don’t know how.” This brings us right back to the $5. Write or type your idea. First, the name or shortest possible title if it does not have a name yet. Then, describe it in one sentence. Now, write one sentence for each of the following: A. what is it? B. who is the ideal recipient? C. what benefit is delivered to the recipient? and D. why should he or she pay $5+ for this? Combine items A. – D. into a comprehensive paragraph. Deliver this message to your audience and those who will help you deliver to this audience. Congratulations, you have officially started.

You know what you should, and want to, start. You know why you should start it. You know how you to start. Now, go start. Keep starting. Take opportunities to be the starter. Create these opportunities, do not wait for someone to ask you to start. Starting is the only step forward... more often than not, it might feel like a free fall.

https://www.pursuingpassiononline.com/blog/2018/4/2/starting-how-to-start-turning-your-passion-into-a-business