Thats a good question @buckydurddle - We'll do two prizes per contest one for the video stream and one for the writing stream.

Video Stream - The focus is your video and the writing relates to it.
In the video stream, we'll ask that the video is atleast 1 minute long.
We'll award bonus points for having a 2.5 minute or 5 minute video
and the context should be around 500 words. We will still ask people to
identify themselves in the video, and that they're participating in the Spotlight
Creative Challenge

Writing Stream - The focus is your writing and photos/videos supplement the writing.
Bonus points will be for longer essays. In the writing challenge since videos should help explain your topic you don't have to say "Spotlight Creative Challenge" here.

So when people make their entries they'll just write in the comment which stream its for. Then when we're tallying points we'll find our writing winner & video winner for our final announcement.