There has reportedly been a surge in popularity for women's soccer in recent years, particularly with the Women's World Cup tournament. And where there is interest and viewers, you'll find that's where brands flow. This is reportedly slowly changing the marketing game now as more brands are stepping in to sponsor high-profile female athletes.

But along with the surge in interest for women's sport, particularly soccer, authorities fear that it could bring with it an increased risk of corruption too.

With the unprecedented interest for women's sport, authorities say that it's going to bring with it unforeseen challenges, particularly with an increased risk of corruption. Millions of dollars are being bet on matches, it continues to soar and authorities say that's creating new opportunities to fix games.

Fifa and the International Cricket Council have reportedly intensified their efforts as a result, to try and safeguard themselves and the sport from such corruption.

Even though Fifa has faced previous accusations of their officials accepting bribes, they have endured a series of scandals and many might even suggest that as a governing body they themselves are too corrupt, though that degree of corruption is still debatable. There have been many calls to try and address and fix the corruption in soccer.

To try and monitor the situation it's alleged that authorities have been working with Fifa to create an "integrity task force" and they also monitor in-game betting as well.

One of their top priorities is obviously to seek to protect competitions from match manipulation.

Experts maintain that those sports and athletes that aren't being paid enough, or paid regularly, are more vulnerable to match-fixing. In the last several years, authorities have made a number of arrests over allegations of match-fixing at many levels. Some players have reported being offered tens of thousands of dollars to fix a game. At the end of the day, the truth is that no sport is immune to this corruption, allegations have faced a myriad of others too.

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