The day of watching the game of La Liga to sleep!
[ image source ]Usually local time in the local time of the game is El Classico. Europe's evening means deep night in Asia. If you do not see the rubbish eyes, then the game is not seen. Keeping in mind Asia's football tastes, the first time El Closario was held in the local time at noon.
Jorge Evers, La Liga chief communications officer, AFP, said before Barcelona's 'High Voltage' match in Barcelona and Real Madrid, "We look forward to showing the game of Asian viewers. It is our effort that they can enjoy the game of Barca-Real in the time that they are convenient. "
According to La Liga organizers, most of the potentially 65 million television viewers see El Clásico's matches. Catalonia and Real, different cultures and big stars have participated in this popularity.
Jose Maria Gá de Líbana University of Economics at the University of Barcelona. He is also an expert in Spain's football economy. According to him, this is a powerful way to give Spain football the opportunity to see the world viewers. The La Ligaar initiative is not only to increase television viewers or to allow two giant clubs to start playing matches quickly; Rather, there is a great opportunity for advertisers to campaign. Last year, Barcelona signed a $ 258 million contract with Japan's online business firm, Racqueton for four years. Not only that they want to sell products in Europe but also not. Advertisers want to buy their customers all over the world.
The Premier League earned $ 3.9 billion in revenue from television rights in the country and outside of the country in one season. And La Liga earns $ 1.1 billion. Compared to the premier league rarely! Asian visitors have a big role in achieving this huge profit of Premier League. Because, more than Premier League players in Asia than Europe and America. So La Liga is the first step that can be used to increase the profit margins by trying to get behind the Premier League. [ Link ]
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