Ultimately it's a popularity contest, with those who are least popular aspiring to reach the lofty heights of you guys. It's human nature to want to be liked, upvoted, retweeted or whatever the digital platform trend of the day is. Having said this quality content needs to be promoted for this platform to reach its possible potential. Some of us also just wanna be 'social' and have some fun along the way? As a wise fictional character once said, with great power comes great responsibility :) Be happy & smile often my friends :)