For me they are not really influencers but they (as an example of their kind) seem to be all over the news by just showing off their behind. And that seems to be some kind of norm which personally I do not really understand. I am not the biggest influencer myself but I would like to think that some of the stuff I write has a bit more value. Being famous just because you are famous does not cut it for me but on the other hand you cannot blame them for trying to monetize it.