Take a look at the feed for the 77 tag. Then look at the steem feed - many of the push up videos will not show. Especially look for the tweets calling out celebrities and they will not be there.

Also look at the 77 feed and see how many people not-on-steem are participating. I do not know what a good success ratio would be. 10% non-steemers?

If the goal was to get users who are non-tech savvy, how would getting them to do pushup movies for 77 days drive them to steem if they do not see links for it?

But this is not the stated goal above - I think the idea is to go after the tech savvy people with money on twitter. These would be eventual investors on steem.

When I click into the "likes" in a pushup video, it seems to be 100% steemers. They get very few retweets and I do not think they get many views. How many are posted each day, and how many do you watch in full each day? Not you, specifically, but anyone - who is playing them, if anyone? If you have seen one push up video, have you seen them all, or do you eagerly watch them each time you see one in your feed?

I have over 800 crypto connections on twitter who are not on steem. I had zero crypto connections before I started here since I am a weight loss author and coach. These crypto people do know what steem is and respond to tweets with good content.

I also tweet about other topics to my other niches. For example, if I tweet about success in writing here on steem my 3500 author connections are interested in that and do retweet and engage. But those connections of mine are still not the target of this campaign.