So true. Companies like Walmart, Comcast, ATT, Verizon, even smaller large chains like Costco and Kroger, Best Buy they simply love it. They can eat the cost.....Raise prices a little bit and get away with it because those smaller companies, mom and pop places, smaller utility type companies and others too will have to raise their prices more. Those 2 percent price raises over the 5, 6, 7 percent raises, even if the difference is that little, would add up over time. 3 price increase go from 6 percent raise up to a 15 to 20 percent rise in those smaller companies. They go under and the big chains get even MORE business.