The context is now. Whatever is going on now is true, is real, it needs no proof with words. Whereas whatever is not going on right now is not, is false, untrue, not real, needs words to explain it. However, if I want to change the light around me to reflect what I want to see then I may put a lot of energy into words so that happens, so I experience something I am thinking about. Science, religion, any belief system is like this.