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I know right! When you write wholeheartedly, readers can really feel it. That's when the magic connection happens :)
The souls of the writer and reader are connected. (seems to be too deep @@)
"Put your soul out and write, people will feel it" - I believe in this.

Totally agree. It's harder for non-fiction or business pieces, though.

Can't help it. Those are fact figures and logics, but your job as marketing consultants always use these to convince customers. So you're doing both of the best worlds, expression of soul and expression of logics :)

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