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RE: What I Learned from The Drunkard Walk by Leonard Mlodinow
I also have Subliminal in my list. I'm currently seeing his Ted Talk on it. As per the Lean Startup, I don't like the methodology, even though it's highly praised by many famous names.
In my view it's largely a set of buzzwords for consultants to use. The principles are sound, but I've not seen concrete and helpful directions, beyond putting sticky notes onto a wall.
good point!