Yes, most of the people confuse "to Be" with "to Have", generating an internal castle of "false-selves" that will our "fake self" as our history.
The actual "Kitsch" society is a typical product of modernity and modernization, marked by economic development "to HAVE" and preventing the evolution "to BE".
Thus the main causes of most of people's lives are demand for status, social display, and consumerism by the spirit of ostentation.