Most of the people are moving in online now. Some years ago everyone wanted to do a job in a office but now the young generation and most people want to work through online. Most of them in twitter or facebook. It's good that you are focusing in online too. User also can be managed by #promote-steem there. Basically everyone doing promotion of #steemit to their city or country by printing some banner in a campaign or in a ride or in a sports tournament but this is first that someone doing it online. I think online based promotion will be interesting. Good luck for you, you can do it. Good day.