Promo Steem Content Overview (work in progress)

This is an overview of the content contributions that I will be making for the promo-steem website and the initiative as a whole. I hope that it lays out the scope for the promo-steem initiative. I also foresee a time when promo-steem will be used to promote the other Steem dApps and not just Steemit, so this global overview caters for that as well.

image from @anarcotech's post

I have split the global promo-steem audience into the following groups:

1. Users: these are the people who will be using apps on Steem like Steemit, to exchange ideas on a global scale, and get economic value from it

2. ‎Brands: these are the people and organizations who might be interested in harnessing the power of Steem apps like Steemit, to get the users' attention

3. ‎Investors: these are the people who might be interested in harnessing Steem's potential, in investment terms, and just buy STEEM to hold for profit, build profitable communities or to rent out the STEEM through delegation

Each of these three groups of people will need tailor made communication that connects with them and that's what I plan to develop.

My mission

To create the first of much more content that portrays the brand, power and ethos of the Steem platform and its dApps. I plan to make content that is ready to use in promotion. For example, text that people can use in advertising, on pamphlets, or to print on apparel, content to share on the web etc. I hope to inspire graphic designers to use the text in as many creative images, memes, etc as possible. Everyone is invited to build upon and expand these ideas.

There are also two major channels for promotion that we will need to differentiate:

• Steem dApps promotion (Steemit, dTube, Utopian, etc)
• Steem promotion (the blockchain)

Steemit promotion

Steemit being the flagship product that we will be promoting initially, I've come up with the overall concept of the content needed. When promoting the Steemit platform:

Users will need to be informed of the benefits that they will get from using Steemit. Universal advantages will need to be stated and some creative writing that connects with people from many different backgrounds

Brands need to know what kind of audience they will have and how they can use Steemit to increase their brand's popularity and seamlessly connect with an online audience that is engaged and economically awakened and empowered

The Steem blockchain can be promoted starting now

SMTs are around the corner and now is a great time to start planning on the promotional aspect of things. When promoting the Steem blockchain:

Developers need to know the technical specifications that make the Steem blockchain superior

Brands need to know how they can leverage the SMTs, ICOs and other blockchain specific features to improve their business

Investors need to know how STEEM can help them make a profit and diversify their portfolios. This includes highlighting the aspects of Steem (technical and otherwise) that set it apart from the other blockchains out there

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Thanks for reading.

This will be a community effort and all contributions and suggestions are welcome. I will make a post with more information on a streamlined process we can use to manage the community's collaboration efforts regarding common promotional content soon after discussing it with @starkerz @anarcotech and @stephenkendal.

My next post will be about the finer details of the Steemit promotional content and how it will be structured. Stay tuned.