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RE: As Steem continues to slide down the Rankings, should more be done on Marketing and Promoting?
I believe after the introduction of Communities and when they'll start to become something where members want to hang out and read / post / interact more, then we will be ready for larger scale marketing campaigns. Before then, individual (d)apps like Splinterlands or 3Speak or SteemPress or Actifit or Travelfeed can do their part.