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RE: I tell people about Steemit all the time... They're curious, but not always motivated enough to sign up or start posting..
Maybe share some of your own success in terms of engagement, followers and payments and talk about some other people on Steemit you admire and what they have achieved?
Those are good suggestions. I feel like I can probably go deeper than i have. I've shared some of this with friends before. a few have signed up and then never posted lol.