You statement " His media popularity", should it actually be "his popularity thanks to the media"? If any other candidate on either side would have gotten as much attention by the media as Trump has received, things could have been different. But the media was too concern about ratings to provide equal time to all candidates. The media has done with Trump what the radio do with songs that are overplayed. Even if you hate it at first, after you have heard it so many times, you end up dancing to the tune.