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RE: Politically Correct : Why We Stand
I doubt their contracts state, "You must stand during the anthem." Perhaps future contracts will however. If people don't like how much these guys get paid, they should stop watching. My main life motto applies. Stop playing or watching the part of a hero, and be one instead. :)
The contract says that they can't do anything to their uniform that would not be consistent with the message of the NFL. This is the reasoning the NFL gave that Dallas couldn't wear the shoes that supported 9/11 first responders nor the ones for the cops shot at the BLM rally.
So, if the players really wanted to own up to the protest that they supposedly follow, then put it on their uniforms and actually be brave about it. However, they will not, because they don't want to get fired.
And, yes, people are stopping watching and that is why they will stop doing this, because money talks. The NFL will only put up with it until it starts hurting their pocket books.