Well it's somewhat around 500$ - for sure there are more expensive drones. This one is very light, and with gimbal stabilisation. Those two factors were quite important for me. Drone itself is already on market for 1 or 2 years - it's not something really new. There is also a lot of reviews of this drone on the web I just wanted to add my own subjective impression. If you would be interested just look for a "DJI Spark" :) And I do encourage to give it a try, because it's a lot of fun :)