WHY ANALOGUE PHOTOGRAPHY

The term ‘Analogue Photography’ refers to photography using an analogue camera and film. A roll of film is loaded into the camera and the magic begins once you start clicking: light interacts with the chemicals in the film and an image is recorded. The pictures collected in your film roll come to life when the film is processed in a photo lab. Ok, let’s face it. Film shooters will tell you how much they love this special look of film. This is similar to music lovers who tell you that vinyl sounds more organic than a CD. A lot of digital shooters try to imitate this look on their digital files – but you can hardly get there. Film has an incredible colour palette and a huge dynamic range of detail in both highlights and shadows. So why imitate when you simply can shoot analog?