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RE: 📷Tsum Tsum at Vivo City for Mid-Autumn | Tsum Tsum 在怡丰城过中秋😎 (by @ace108)
I only started seeing this a couple of years ago.
I searched before I posted and found the wiki entry about it started from Japan few years ago. Not too long. I think Disney is trying to make more money out of it. First the awareness. See people are collecting these stuff:
https://steemit.com/life/@susanlo/my-stories-24-tsum-tsum-fever-24-tsum-tsum