People want to both feel they have the power to achieve their goals and not take responsibility for what it takes. They want to be successful as long as that means they do not have to change in order to be so.

Absolutely. I think a lot of people underestimate what it takes to really change your habits and become the "ideal" person you want to be. It's about changing the way you've done things your whole life, and that takes commitment, strength and A LOT of patience. Being successful is about being honest with yourself and giving more value to the long-term results than the short-term profits. It's hard to do, and I have a tremendous amount of respect for those who succeed in that day after day.