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RE: The rise of the clones (steem clones)
Given the potential of the intersection of Blockchain and Social Media and the adoption gap between the two, there is surely room for clones and/or other projects to be successful as well. However, I do not see it as a problem as there is room for various of these protocols. The one that is nimble and adapts accordingly will always get the edge in the long run.
i do think there is room for other blockchains to take on the whole "social media" world. But again, I'm not so sure these clones have worked out scalability issues. So, I don't expect most of them to make it.
It all comes down to leadership and a solid team of devs, no magic or secret there.