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RE: Time For Some Moral Philosophy On Steemit: Good vs. Bad - Expectations vs. Reality [Get Ready To Be Plugged Into The Matrix!]
I would make a difference between morality, philosophy and governance of a bussiness.
Whales are majority investors and shareholders in the company. Normally, this group of people decides the direction of the company and not the salary of each employee.
In the case of Steemit, each shareholder - whether alone or with others and according to his own criteria - decide which user will be entitled to a reward. It is, first, a choice of structure, then the decisions of each shareholders become moral.
Each shareholder - whether alone or with others - in your example has the power to purchase. Correct. But in a ninja pre-mined system that is not the case. Many whales obtained SP at a distinct advantage. This also requires to added into the morality mix. It's a very strange moral entanglement indeed!