Four year old powered by top notch pre-suasion tool

My four year old baby boy beat me on the face

In evening after shower, my baby boy asked me if he can watch his favorite movie again, i said no because it will be too late to go to bed.

“How about just a set of cartoon?” He open his eyes and knock his head looking at me. The word “yes” slides out of my mouth, i doubt it even go through my brain.

When he is watching cartoon, I turn on my computer and thinking to write something.

Suddenly, I realized something and turn my head toward my four year old boy.

The way he just used to convince me to let him watching carton is one of the persuasion method I learnt last week, it is called “pre-suasion”.

What is the presuasion?

Well, here is a example.

A startup entrepreneur try to convince a venture capitalist for his new APP.

He did two things during the meeting

1. He causally chat with the capitalist before his presentation, mentioned rumors that start-up companies he known awarded venture capital with a big number. It is natural since everybody like to share rumors to break the ice and loose the mind.

2. During his presentation, he compared his product with the product of Google and Microsoft in the different market niche. It is the common method normally be considered to lower the understanding curve.

What this entrepreneur did is “per-suasion”, noticed the number has to be big, and the products to compare has to be the major player on the market.

The reason to do that is to rise the expectation by talking to people’s subconscious, and start from a high price tag to emphasize it.

The process of human to make a decision in majority time is emotion to emotion, the stronger feeling will make the call, then your brain find out a reason to make it sense

Experimental psychologist Petter Johnson talked about his tests in TED speech.

One of the experiment is that he invited testers to choice form two pictures of people, then explain why they choose the one.

But there are two pictures in each his hand. When tester chooses an one, actually tester received the opposite picture that they chooses.

The results is more than 80% testers didn’t realize they received the different picture they chooses.

And more surprisingly, they provide the reasonable explain to support their choice.

Like a male chooses the picture of lady A, when he received the picture of lady B, he said because the Lady is energetic and her ear ring is pretty, as well.

Conclusion:

1. If you can control the location, time, circumstances and content of the negotiation, you pretty much controlled the outcome.

2. Without enough practice, you will not be better, no matter how much good stuff you learnt.

3. Learn, pratice and review this the way to growth, just like my four year old boy.