PATRON - INFLUENCER'S SHARING ECONOMY PLATFORM

enrique89 (63)in #patron • 6 years ago (edited)

The world is changing very fast, making new technology have to be updated every day to connect more with consumers, creating a new trend in marketing, where people with more power to influence, have the ability to convince a group of people, rather than a traditional commercial, to buy a product or follow a brand.

Social media has created new social patterns and economies by creating a very effective channel of communication, today people can use that power to influence millions of people. Before, only celebrities could do this.

What is Patron?

It's a novel idea that combines today's social networking market with the new shared economy, introduced by AirBnB and Uber. Patron pretends to divide influential people into categories and classify them according to their followers. This is extremely useful for sponsoring companies that, until now, could not be sure of the effectiveness of their marketing campaigns.

Patron Token

The PAT will be used:

By sponsors to engage with influencers and utilize their networks
By fans to promote the content of the influencers their follow through “likes” which in turn raise the influencer’s ratings and their marketability
By influencers to reward fans for contests, promotions, and events

What is the benefit of directly connecting influencers to companies?

Influential people will have a great opportunity to have sponsors directly and companies can have a catalogue of people with great potential to promote their products more effectively.

How do influencers benefit from using Patron?

The benefits will be many but the most important is that as an influencer you can have more opportunities to attract sponsors through the ability you have to influence your activity in social networks, in a simpler and more transparent, being Patron an intermediary that will guarantee you great security.

Influencers can build a brand around them based on their followers, the companies they've worked with before, and their price range. In addition, Patron through blockchain technology allows you to receive token payments quickly and securely.

How do businesses benefit from using Patron?

The businesses will have at their disposal influencers by different categories, where they will be able to contact them to promote their products.

Patron allows businesses to display certain important data about influential people, such as:

Number of real followers that the influence has
Your level of commitment and whether followers really support
Visualize if influencing has an impact on your social media.

Among other options will have the companies, to be able to filter the influencer of interest.

This allows businesses to choose the right influencers to promote their brand or product. All of this will make the publicity more sectorized and effective, something that will greatly reward companies.

How does Patron enable targeted demographic access and why is this important?

The pattern has criteria by which it judges its influencers:

Number of followers
The number of people available through this user's social media.
Level of commitment
The frequency of engagement between the influencer and his followers
Reputation
Opinions of the influencers of his followers.

These are the very important data to be able to segment the influencers and to mediate the scope that they could have.

Are you an influencer?

Yes, in the blockchain area I consider myself a positive influence in the Latino community and I have basic notions of Neuromarketing.

Could you benefit from using the Patron platform?

Absolutely. I think it's great.

Case of use

A young Venezuelan woman with thousands of followers, likes to go to the beach. Her content often focuses on taking a bikini picture on the beach, so a company that makes bikinis can see her followers and their content, if she likes it she contacts her and signs a contract with that brand and starts monetizing thanks to its impact on social media.