Patron: Influencer's sharing economy platform
The advertising model that came with the new internet 2.0, and the problems that have not yet covered.
With the emergence of Google we not only had accurate access to information in a few seconds, but we also had access to information of all kinds of products much faster and without having to go to stores or check extensive catalogs to find something we were looking for or just novel products of a certain type.
And another great fact is that Google did not charge a standard rate for those brands, products and services that it sponsored, but based on Pay-Per-Click, an advertising model in which the advertiser pays his ads to the website that Presents through a fee based on the number of clicks made on the ad.
All this supposed a system of much more friendly announcements with medium and small undertakings, because they no longer ran the risk of paying large amounts for the promotion of their product without knowing how many people would arrive, or even if those people would care. , but they simply had to pay for every human who clicked on their ad!
Although this is only the case of Google, and the problem is that social networks do not have an adequate advertising model that can safeguard the investment of advertisers, and it is not a very accurate thing to pay celebrities to do promotion to any brand, product or service, since there is no guarantee that those who see that advertising are enthusiastic about that product, brand or service.
So there is still a big advertising problem to solve both on television and social networks, and that is a waste of a lot of promotion potential, and to solve this, Patron arrives!
What Patron is and how it aims to improve advertising on social networks
Patron is a platform based on the blockchain to connect companies with the best influencers of social networks to promote their products. If a company offers products to exercise, Patron will connect them with influencers that their followers have to exercise (fitness, bodybuilding, calisthenics, etc). And so you can make sure that your product is promoted to people interested in them and not to a random audience.
Benefits of Patron.
No advertiser should pay more and always with the certainty that the promotion of your product / service will reach people who are interested.
Sponsors can comfortably choose which influencer to sponsor, based on their type of supporters and with whom they worked before.
The fact that Patron uses smart contracts eliminates third parties, giving more freedom to all parties to work as they wish and with whom they wish.
The followers of the influencers will see promoted products that interest them, and not as we usually get in, for example, youtube ads.
The sponsors will pay according to the number of active followers of a certain influencer, and therefore they will never pay too much!
Decentralization: It is almost impossible to hack the data of an influencers, besides that all the information that is provided and that the sponsors can use is anonymous.
Because all the information of what an influencer does is left in the chain of blocks, it is possible to track the influencers of bad quality and be able to leave them aside.
Conclusion:
What Google started with its pay-per-click advertising system is being improved by Patron, and it is good news not only for big brands but also for small producers who will always be able to find influencers without so many followers who are willing to promote their product. Until a few years ago, it was almost impossible to reach large audiences, unless you pay a lot for a space on a television channel, today with YouTube you can have your own space and with the possibility of reaching millions. Patron will also be improved in the marketing area, as never before.
To know more visit these links and watch this video:
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