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RE: Showdown: Paleo vs LCHF; 3, 2, 1, fight!
The worst ones ARE those that rebrand and then try to make it their own. Then when they get called out about it (“Oh so isn't that just paleo?”) fabricate points of difference just so they are different, and then lie about the other diet to make it look bad. I can't stand those guys.
Unfortunately for Cordain, "Paleo" has become the "fridgidair" of diets, in that his name for his diet has become the common name. Others, who tried to promote the same idea but failed, include Audette who came earlier with "Neanderthin".
Later folks, including one of my favorite web authors, Mark Sisson, tried their names but only succeeded in becoming addon frigidaires, as in "Paleo and Primal diets".