Unfortunately for Cordain, "Paleo" has become the "fridgidair" of diets, in that his name for his diet has become the common name. Others, who tried to promote the same idea but failed, include Audette who came earlier with "Neanderthin".

Later folks, including one of my favorite web authors, Mark Sisson, tried their names but only succeeded in becoming addon frigidaires, as in "Paleo and Primal diets".