PATRON ECONOMY OF THE EXCHANGE FOR THE INFLUENTS

mariela53 (67)in #originalworks • 5 years ago (edited)

¿What is it Patrón?

We define a Patrón

as an exchange economy for the influential, that using Blockchain technology Patrón will tokenize social networks of influence (SNS) and connect brands with local influential people from around the world. Atsushi Hisatsumi, CEO and founder of Patron, says: "We want to incorporate all these actions to the user platform and make the process fair, transparent and secure." Patron aims to capitalize on the global influencer marketing industry, represents a global project, also offering a clean and transparent solution to both find and reserve influencer talent around the world".

It is also a one stop shop for brands focused on influential people in social networks and for influential people. through which users of influencers and social networks (SNS) from around the world can publish, discover, reserve or sell influence data on the reliable platform of Patrón both on the web and on the mobile. The mission of Patrón is to create next-generation services for influential people and provide a platform, equality is given to influential people, both world-famous and local.

The influential and the economics of social networks.

People through their mobile device can use the power of SNS (Social Network Services) in order to interact and influence millions of people at the same time, social networks like Instagram, Facebook and YouTube can be affected by the influential , companies are the ones that usually sponsor influential people to promote their products among the people who follow them. "Many products are advertised through social networks, since people are sometimes easier to relate than brands and share a real connection with the other people who subscribe to them."

Patrón and sharing the influential economy.

Currently with the new shared economy introduced by AirBnB and Uber, exists Patrón which is a novel idea that combines the market of social networks.

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Patrón classifies the influential according to their followers and divides them into categories. this is useful for companies that could not be sure of the effectiveness of marketing campaigns Patrón he sponsors them.

Those sponsoring companies looking for targeted marketing Patrón it allows its influential people (one of the three types of users, the others who are fans and sponsors) to share their followers. "This creates the opportunity to value several influencers accurately based on how many followers they have and how often their followers buy products."

"The chain of blocks is very useful in this model, since it does not require any third party guarantee deposit service to connect followers with influential people, and influential people with sponsors. All transfers and value receipts between members of the network will be recorded immutable".

Achievements to date

Here is a sample of ICO with which we have worked and supported in 2017:

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¿How it determines Patrón the value of a influential?

Patrón he uses 3 criteria by which he judges his influencers: number of followers, level of commitment and reputation.

The model Parton

As mentioned above, there are three types of users-different in the Patrón of network. They are the following:
"Anfitrión; o Influencer
Guest; Sponsor
Fan; or follower"

"The influencers (hosts) can establish contracts with sponsors to ensure a stable income over a long period of time. During this period, the influencer can only promote the sponsor's materials if their contract so stipulates. In this scenario, the influencer acts as an ambassador of the brand to the sponsor. Influencers can also actively advertise sponsors according to the specific demands of the contract".

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Demonstration of patrón

"t will be ensured that the Sponsors (Guests) reach a certain number of followers during an agreed time. These followers will be part of a certain demographic or destination market in regards to the materials that the influencer is advertising. Sponsors can also block a demographic group for a long period of time if the right influencer accepts a one-year contract, for example. Sponsors must be evaluated in order to access the Guest options: the criteria include financial and agency capacity in the case of individuals".

Benefits of Patrón

One of the benefits of Patrón it is the speed of the information also to point to more than one demographic group. Based on their followers, the influential can create a brand.

"Followers will benefit from better content generated by a network that is better able to monetize the value derived from their attention. Sponsoring influence sponsors and winners generally come hand in hand with advertising campaigns and more relevant media productions".

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Token de Patrón

"PAT as a contract transaction between the host (influencer) and the guest (contractor).
・PAT as a collaboration between the host (influencer) and the guest (influencer).
・PAT as an ambassador contract with an influencer.
・Acquisition, sale and marketing of influencers using PAT.
・followers Influential followers, fans can use PAT of PATTERNS.
・Followers and fans vote for influencers using PAT.
・The influential ones with the most votes are shown at the top level.
Voting. Fan voting is deleted when an appreciation fee is paid.
・ Although the display range decreases when the contract is produced, if the vote of the fans increases, it goes to the top level and it is easier to close the contract",

Case of use

Louis is an influential youtube dedicated to making short videos about cleaning products in the home and giving tips for cleaning, he wants to capitalize on his market, his followers are from a very specific demographic group, he has millions of followers, these followers are enthusiastic about Cleaning products.

Limpier house CA based in Washington is a company dedicated to the manufacture of recognized cleaning products. They sell cleaning products that do not sell it in stores. They have tested advertising in other places where it has been more expensive and is not effective, since the cleaning products are excellent for their use. They are looking to improve their marketing to attract new customers.

They have tried other social networks, but they were not successful. realizing that advertising is very expensive, Limpier house CA in its search for advertising is with Patrón, where they contact Lewis, They realized that advertising with celebrities is expensive and often is not effective. This is where they stumbled upon Patron.