Kind Ads, a less intrusive internet's ads plataform

This is George, a writer and publisher who writes science fiction history. George decided to create his website and show his works to the world of the Internet. However, to reach more people, having a website is not enough. He also needs to have many visits and subscribers. So George decided to enter the world of the Advertisers. This, also, will help him to lower the cost of hosting his website.

With the development of his works and the day-to-day bustle, George does not have time to be selecting the best Advertisers or he may not have the resources to hire large advertising companies to promote his site. So he hires the cheapest. And you know how hard is for internet users deal with hundreds of ads popping-up everywhere.

Obviously, as I mention before, this brings a consequence: his site is filled with annoying floating ads, which even bring malicious codes, used to monitor future subscribers. Therefore, both old and new visitors tend to leave his site due to the inconvenience caused by the overwhelming presence of ads.

This is where Kind Ads comes, created by the Leadchain foundation, an innovative platform where quality publishers are rewarded and advertisers can use this trusted publisher to find their best place to put their ads, while making visitors and subscribers (users) enjoy a more comfortable and less coercive internet, through emails, chats and push notifications, creating a more profitable environment for the parties involved.

Kind Ads also eliminates the middleman, using a reputation score that will allow advertisers to recognize the quality of publishers and thus be eager to place ads on publishers’ sites. In addition to this, Kind Ads will take no platform fee.

Within the Kind Ads platform, there are four fundamental parties that form the ecosystem:

The users (who visit the sites of the publishers). Publishers, who are responsible for creating content for users. App partners, who will be responsible for designing and developing applications to promote ads for publishers. And finally, the Advertisers, which are the companies that will pay for the attention of the users.

Kind Ads, is developed on the Ethereum blockchain, which gives a decentralized nature to the platform. Kind Ads Ecosystem will work with KIND, an ERC-20 compliant token. This currency will be used for all transactions performed within the platform. Users will obtain them when they subscribe to Kind Ads, to receive ads or when they exclude themselves from receiving them. Publishers will receive them for their work and to sell their ads to Advertisers.

The following scheme can observe the flow of the KIND within the system and how it works for each of the parties involved.

Basically, Kind Ads offers the following benefits:

• Decentralized network of qualification for publishers: based on external oracles to the platform or through promotions made by the same publishers. This can also be affected by subscribers of publishers (especially when they unsubscribe from the platform)

• Decentralized network for advertisers, where they can interact with good quality publishers, who can exchange their subscribers, in a reliable and transparent way.

• A reward pool. Kind Ads will encourage a reward pool between users (5%), publishers (10%) and app partners (10%) to maintain an agreeable environment and ensure the growth of the platform, increasing the number of active subscribers.

• Daily payments in KINDs. Publishers will receive their payments daily without any transaction fees.

• By removing the middlemen, Kind Ads allowa advertisers to work with small and good-quality publishers.

• Kind Ads will work with app partners to improve means to distribute ads in a way that makes them more enjoyable and less intrusive.

Founding Kind Ads Team

Introduction Video