A Page From ONO : How To Build Your Brand With The Gratitude Economy
The Blockchain is changing how business and consumers interact and this is due to the rise of Blockchain Companies, whether they are Dapps or whole Blockchains
Every new Blockchain Startup is trying how best to leverage itself to attract a more Loyal fanbase and not the rampant "When Moon ?" and "when Exchange ?" speculators
But despite the vast amount of resources available, building a solid community is one thing many Blockchain Businesses find hard to do and most time they struggle hard to understand how best to approach community building
In her follow up to her other strong start ups , ERA and Crypto Dogs. Ke Xu is working hard to set the pace on the best methods that any Blockchain Brand can use to build a solid community
She is building the ONO brand with what I call the Gratitude Economy
Consumers today want more than just a product or service, they want a relationship with any Brand they choose to pitch their tent with, and if you plan on earning their Loyalty, you better give it to them
And with ONO Ke Xu is delievering a message that is passionate but also full of advice for anyone who is planning to toe the path of community building whether within or outside the Blockchain space
It Is All About People
It may sound strange, but people want to have a close relationship with brands. And now is the right time to build those relationships
As you already know, it is rare for a company to exist as the only option in its Industry or niche. The market in every sector is brimming with different choices and it is always overwhelming for most people, that's why people look for brands to build relationships with
These relationships lets them focus their energies in one place and reduce the hassle of making daily choices about where to get a product or service from. People see brands which they work with as an extension of their personalities and beliefs
This is very popular in the tech world when it comes to gadgets. The Mac vs PC war is one which has been raging for years now. This shows how deep people can build a sense of community and culture around a product
In the past it would have been hard to Imagine such level of Intimacy between brands and people, but the Internet has succeded in making the world a more united and smaller place
The online world has enabled people to communicate in real time from around the world. But it is brands who understand the Importance of humanity that ends up benefitting the most from this revolution
How To Bond Your Brand With People
Most people argue that even though the Internet have made things easier, it has also heightned competition. There is a fight daily by brands for the eyes and ears of the online world
The solution to this is very simple. - Show people you Care
No matter what obstacle you think you are facing the solution will allways be the same. Do You feel that your competiors are bigger ? Out-care them. They are cheaper? Out-care them. Do they have celebrity Status you don't have? Out-Care them . Building relationships with people is the best long term strategy you can Implement
And you have to be geniune about it. One thing I have noticed in the online world is that people's Hoax Radar is very wide. if you are not geniune, they will find out quickly enough
Getting the benefits of the Gratitude Economy will Involve you caring about people and also means that you should not be afraid to Innovate, and also you should allow your customers to shape your brand, but not its direction
These three things have been embodied by the ONO project. There is no handbook on how community volunteers should work, everyone is free to come up with Ideas on how to make the project work. This has ultimately helped build a sense of community around the brand
Many upcoming Blockchain projects are eager to sell their brand and tokens to people. The race to close the sale is a wrong approach. We saw many Blockchain startups who raised Money they did not need over the past few years.
Most of these projects are nowhere to be found. You would not want such things for your business
In this time period, it is really easy to stand out. Loyal customers or consumers are the ones who will leave testimonials and positive reviews and also spread the word about you brand to others
Loyalty requires Care for it to thrive. The more you care, the more Loyalty you get
ONO is a new social Media Platform that will be hosted on the EOS Blockchain. It aims to reward users for their attention.
That’s really awsome and ONO will be the crypto facebook not far from now.. I like the project but I don’t know where I can buy Ono from or just preorder ... just got into their telegram English Chanel but havent involved yet. Can not wait to get my hand on some ONO
I agree with @JoSteem... I would like to purchase some ONO but it is only being offered in China at the moment which seems a bit unfair for anyone outside of China.
Please offer some weblinks that explain in simple terms on how to purchase ONO.
Thank You @ogochukwu
PS--Perhaps @onosocial can offer some suggestions ?
Respectfully requested
I can’t wait to see what kind of business will choose to advertise. With so many block chain related company’s being chased away from more main stream alterative they just have piles of advertisement money sitting there not being able to use them in intended ways. It was normal response to expect from many platforms as they started to crackdown on those sorts of advertisement.
Even more interesting will be seeing what companies years from now will want to reach their product out into cryptocurrency world. Even more so if they start accepting other forms of payments. Quite an interesting time to be around in cryptocurrency space that is for sure!
Yes you are right @enjar. There is a shortage of attention for Most Blockchain startups and I believe media gateways like ONO will play a huge part in helping with this problem.
When it comes to advertisements, I believe that a wide range of companies will want to advertise on ONO. The most important thing to them is places with high Human attention.
@ogochukwu
It's actually very time consuming to care and I think that's actually the value people buy nowadays. I believe it's real hard work but if your goal is set before you I think it can help you achieve this bearable.
Nice content as usual, you never cease talking about ONO.
Funny thing is that most of the stuffs you write about can also be applied on other social media platforms and yells results.
Thanks for sharing.
Yes @ifechi-work
I write mostly about building brands and that is applicable wherever people are.
Thanks for the feedback
@ogochukwu
Nice post @ogochukwu, I thinking inability to understand the essence of building relationship and creating substantial brand that suit community's needs was what hampers some persons progress when they joined Steemit and here is another opportunity to correct those mistakes.
You really hit the hammer on the nail here. Thanks for the great post man.
I really believe in this project ono after reading the whitepaper. i discovered that they have already put things in place and their sharp, technical and intelligent responses to the individual questions on the telegram English group also signifies that they can be trusted.
long live @empath @ke xu @stellabelle @star and all the wonderful admins on the telegram group.
finally long live Ono project.
Helo @ogochukwu
This sounds promising. A game changer in fact. Ono might just be the opportunity must of us have awaited. Thanks for sharing this piece.
This came to mind once i started reading this piece. It can not be said other wise from what you pointed out ,lets look at it, from big brands their secrect is simple, they care. Apple cared more that's why they make products that connects with the user, Benz haves the attitude of their consumer at heart which makes them to execl, and the list goes on...
When brands focus more on just profit, they dont innovate, they just copy and you cant beat what you copied. You can only find new ways/invent when you are challenged to solve a problem...(care)
Nice piece @ogochukwu this shows you truely trade attention and hack cultuer.
@arinzechukwu
I strongly believe that Internet never only make business easier it also heightened competition but you just prescribed the antidote for this type of problem when you said
This I believe will keep one going in this blockchain world.
I have read some things about ONO and I believe is a good project. But have not laid hands on its white paper. Which I believe will help me learn more of it.
Thanks @ogochukwu for your educative section today.
The potential I see in ONO is a great one.
When the consumers are taken into consideration, a business is sure to stand out. It is this same consumers that will easily detect your flaws and some things you might not really observe. They bring out the weakness in your products and gives suggest for improvement. With this kind of. Mindset she has towards the end users, ONO will definitely outshine other platforms.
It gets better everyday. The uniqueness of ONO will make it a yardstick and a standard for measuring the effectiveness and success of other platform.
Kudos to her ingenious creativity.
ONO is setting the pace for other platforms by developing the "we care" culture which basically means that their focus is on the users not profit. Also, allowing users the freedom they need while sustaining it's decentralized nature .
Thank you for this @ogochukwu