Use it as an outreach account, but not to reach out to users but to charities.

Empower those with an active reach who contribute to improve the lives of several already.

Most charities nowadays have embraced social media and while often they have little time for it, that also comes because they are usually stretched in resources. Both in human and financial resources.

If they may earn from it, and every penny often counts for them, then they may possibly also find more value in it than the nowadays almost compulsory social media accounts they need to maintain.

With apps like SteemPress and Engrave, they may be able to expand their reach being also here. But what's the incentive for them if they are just one of thousands minnows never to be found.