Everyone know about Mc Donald's, but they still hit use up everyday with adds on TV and radio. They only do this for three reasons. Promote, promote, and promote. Hopefully when Steemit starts their promotion campaign to educate everyone about Steemit. And when Steemit becomes user friendly. Everyone will just natural stop only posting about steemit. And the biggest thing to think about is that this is all Beta testing. Do you thing that the beta testing of Twitter had very little talk about twitter? Your a beta tester, enjoy the ride.