Snapchat Public Art + Augmented Reality
Physical and Digital Artscapes
The social media company Snapchat recently unveiled a new and artsy high-tech experiment that allows for 3D art installations. Using the Snapchat app, users can peer through their smart phones and explore a digital landscape superimposed atop a physical one.
A collaboration with Jeff Koons reveals a giant AR sculpture in Central Park, New York City. His signature balloon inflatable creatures are scattered across major public spaces all over the world. Of course, all are invisible without the use of the app.
Jeff Koons is an iconic American artist who takes pop-culture icons and everyday objects — like a simple balloon animal — and reimagines them. Koons casts these images in colorful stainless steel to give them new weight and new meaning. Discover Koons’ digital Lenses installations scattered across the world to experience them for yourself, and learn a little more about them! (via Youtube)
A New Digital Frontier for Public Art?
Snapchat is accepting 3D proposals from other artists as well. A banner that reads "Artists Welcome" carries some interesting implications for how artists can engage in public spaces. Apps like this one could make landmarks and major public hotspots all over the world accessible through the digital realm of AR.
Fun fact : Snapchat was forced to reveal this initiative when a developer snuck through an ominous countdown clock that appeared on the main page. Ha, so much for marketing hype. Let's just let the balloon creatures speak for themselves.
https://art.snapchat.com/
Clearly very satisfying for the artist. Thanks for sharing this!
:-) @roused
Thanks so much @roused!
Wow! great and detailed content.
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so they are also now in this Argument reality space :D
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That's awesome! It's also a reflection of a greater trend in art as it applies especially to those under 30 or so-- which is "art as experience" replacing the more traditional "art as object" approach.
We see this in the gallery quite often where people come in and "experience" a new piece, and their "takeaway" is a smartphone photo or short clip.
One of the implications for art and artists (I think) is that we will have to let go of the school of thought of art having "ownership" and there being "intellectual property" here... maybe not entirely, but this is definitely the gateway to something new.
I'm thinking about the impact too....
Isn't the physical sculpture in space (not through the phone) an experience and a more powerful one without the sensorial and perception limits of looking through a phone?
I agree that our ideas of experience and life are really changing and this can be a good thing, I want to be sure we're consciously creating our world though and I think this technology could be much better. I'm writing a response post to this post since it's made me think.
very interesting! I agree with Jeff Koons that this is a whole new portal for creativity. I wonder whether the artist is compensated ....
This is cool, my wife is big into snapchat, not me tho, it does not make much sense to me as an artist, i do enjoy these augmented art works tho. Be well and steem on, or snap on whatvr...
Whooa, never heard about this! Seems like snapchat has been listening in on our conversations...
I missed this post. Very interesting :)