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RE: Utopian Extends IndieGogo Campaign & Adds New Perks!
I told them they would struggle on day 1 they launched this. This was extremely poorly marketed and poorly thought out.
You need to be precise about what you are selling, you need to know who you are targeting and you need to understand the ecosystem you are operating in.
Simply put, they needed to add monetary incentives.
I'm still pretty doubtful that they're going to reach their goal. it's up to 7% at least, but at this rate it's not going to happen I think. Hope I'm wrong though.
Nah, i dont think there is any way for them to reach the goal unless someone is extremely charitable and wants to part with his/her money.
When they started this campaign they needed to ask the question:
If the answer was:
Then they should have known this would fail.
The fact they thought that badges were a good trade for cash kind of shows the lack of understanding of their surroundings.
The reason Steem Monsters was a success is because the cards had "value" and could be traded for money..
If utopian wants money.... They need to think up a Utopian token and figure out its economy.