Tinfoil Hat - Enabled

Was thinking earlier today that perhaps the powers at be are guiding the shape of how people interact online via social media and other outlets in order to get the populous to ignore actual issues with society, the world, etc etc in favour of posting ridiculous time wasting memes. Realizing this sounds like tinfoil hat type shit the rebuttal against that is that big internet companies such as google and facebook have already hinted that they are "colouring" peoples news feeds and search results in order to direct the flow of knowledge and internet traffic in directions them, or the government bodies overseeing wish things to be viewed at. Their may be a cold war going on against peoples perceptions.. One that is nearly impossible to detect.