You raise good points here. And you're a guy to talk, since you're actively working to improve the problem via good media like @creativecrypto

I think it's important to stay neutral and understand the WHY of this stuff. These stories dont get popular in a vaccuum - people are hungry and, like the audience for the ancient Roman bloodsports, they really will show up and spend their time/money if you give them something loud and violent to spectate.

The challenge that faces us is to understand how and why the "bad actors" (gossip columns, etc) are able to gain such incredible attention - and then to try and invent the new ideas, structures, and etc that enable the "good actors" to capture similar attention.

There's some danger in trying to fight this kind of gossip by turning into a citation machine, where you're technically right but nobody cares.