Web marketing, that is what they called it in 2008. Like a spiders web you have to spend time reading and finding out as much as you are able.

Where do you go for direction? The whales, some excellent content from a year ago to help you on your way. (Google is your friend) Use the search here in Steemit there are many articles to read.

Web marketing as I recall Mike Filsaime coined the term and explained how you have to start building your platform, so it does not take one or two pieces of good content, it takes time.

Once you have original content you find Communities approach you to join, my advice is join. Once within communities you find more people assisting you as you help them sharing in knowledge.

Keep true to yourself and your passion, people will slowly find you. Each platform has it's up's and downs.