FANTASTIC! I have never encountered the EIA, but I am going to read up on it now.

Increasingly, many environmentalists see the need to increase the environmental awareness of masses. A very effective way to do that is through entertainment like movies.

This is a unique insight and, in my experience, is absolutely correct. If I am with my friends and start talking about the Disinfection Byproduct Rule everyone's eyes will glaze over. I think film has the power to both assist those who are visual learners and make a complicated subjects easier to understand.