I don't, really ever. A lot of the trending posts are results of bidbots etc., which I am not strongly against but I don't often find the content I'm looking for on there. 

But, another reason I don't is that I'm more interested in trying to find less popular works to promote. There is a ton of great content being put out on Steemit every day that goes virtually unnoticed. If it gets to the trending page; then that's great! But at that point, I'd rather give my .01 vote to someone who hasn't even broken the payout threshold yet for something they poured their heart and soul into. 

What Steem needs is a fairer division of power. It can happen organically but it will take a long time. So, I'd rather put focus into the smaller posts, and who knows, maybe those posts can make it *to* the trending page with some help from us smaller members of the community. 

Also, I'm under the impression that pretty much any trending post that I am really interested in will eventually be resteemed into my feed. That's how it usually seems to work, anyway :)